Community
Clif Athletes Support Increased Access
Clif’s 2nd Responder Fund donates 100% of net profits from sales of our Sierra Trail Mix CLIF BAR to support communities rebuilding after natural disasters. In 2021, the Fund responded to the disaster impacting us all, the COVID-19 pandemic, by increasing equitable access to the outdoors and sport as more people looked outside for physical and mental health benefits.
We partnered with five athletes—Tommy Caldwell, Kai Lightner, Megan Rapinoe, Daniel Romanchuk, and Venus Williams—to donate a total of $175,000 to nonprofits of their choice, including Diné Bikéyah and the Women of Bears Ears, Climbing for Change, the Sierra Club, the National Park Service, and the Harlem Junior Tennis and Education Program, respectively.
"I love what the Harlem Junior Tennis Education Program stands for and that they use tennis as a catalyst to provide pathways for young people. This collaborative partnership with Clif Bar will support talented youth and hopefully open doors they would not be able to consider otherwise." —Venus Williams, Professional Tennis Player
"Climbing in Bears Ears is an act of surrender to the elements and beauty of the landscapes we move through. We climb to be shaped by the land, but I have become increasingly aware that the land itself is being altered by us as well." —Tommy Caldwell, Professional Climber
"I'm super excited about my new collaboration with Clif Bar. We're working together to increase physical accessiblity with the National Park Service so that everyone can enjoy our country's great natural treasures." —Daniel Romanchuk, U.S. Paralympian and World Champion Wheelchair Racer
"When Clif Bar announced a decision to partner with Climbing for Change, I was excited and grateful for the continued support." —Kai Lightner, Professional Climber
Our 2021 Impacts:
- Donated $6,298,220 to nonprofit partners in our communities
- Donated $17,528,243 worth of product to food banks, disaster relief efforts, and our community partners
- Clif people volunteered 8,058 hours
2030 Goals (starting in 2022):
- Donate $100 million in cash and product in support of health, equity, and Earth
- Engage 100% of employees in CLIF CORPS, our employee impact program, through service and community support
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