Clif Athletes Support Increased Access

Clif’s 2nd Responder Fund donates 100% of net profits from sales of our Sierra Trail Mix CLIF BAR to support communities rebuilding after natural disasters. In 2021, the Fund responded to the disaster impacting us all, the COVID-19 pandemic, by increasing equitable access to the outdoors and sport as more people looked outside for physical and mental health benefits.

We partnered with five athletes—Tommy Caldwell, Kai Lightner, Megan Rapinoe, Daniel Romanchuk, and Venus Williams—to donate a total of $175,000 to nonprofits of their choice, including Diné Bikéyah and the Women of Bears Ears, Climbing for Change, the Sierra Club, the National Park Service, and the Harlem Junior Tennis and Education Program, respectively.

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Our 2021 Impacts:

  • Donated $6,298,220 to nonprofit partners in our communities
  • Donated $17,528,243 worth of product to food banks, disaster relief efforts, and our community partners
  • Clif people volunteered 8,058 hours

2030 Goals (starting in 2022):

  • Donate $100 million in cash and product in support of health, equity, and Earth
  • Engage 100% of employees in CLIF CORPS, our employee impact program, through service and community support