Fuel Your First Adventure
Meet Lila, above, celebrating her first-ever day of rock climbing!
CLIF Kid® recently teamed up with 13-year-old Olympic Bronze medalist and pro skateboarder Sky Brown to inspire kids to try new adventures. We managed our Fuel Your First program in partnership with three parenting digital platforms (Scary Mommy, The Dad, and Fatherly) so we could reach as many parents of young, would-be trailblazers as possible. In the end, three lucky kids—Lila, Blake, and Damien—each received surprise kits filled with Zbar energy bars and the gear they needed to fuel the outdoor experience of their dreams.
Blake described his favorite part of his first-ever camping trip: “Everything!”
After Lila’s first-ever day of boulder scrambling, she accepted video congratulations from top sport climber Ashima Shiraishi.
Damien proclaimed his first-ever day on a surfboard “super epic!”