Introducing CLIF PET

In celebration of our furry friends, we introduced CLIF PET™ plant-based pet snacks, made with the same care we bring to all our Clif products. We use purposeful ingredients like vitamin-rich butternut squash and sweet potatoes as well as pea protein, pumpkin, flaxseed, and blueberries. Treats are an important part of a dog’s diet, helping us train and reward our pups. It only makes sense that treats are full of nutritious ingredients with plenty of fiber, vitamins, and antioxidants. And, of course, delicious—because our four-legged pals deserve the best (and they learn faster when the treats are tasty)!

CLIF PET is the first venture of Clif’s Trailblazers Incubator, our new, in-house ventures group, built to deliver disruptive innovation and create sustainable business opportunities. Our Trailblazers team of “intrapreneurs” applies an agile, start-up mindset to drive growth strategies, such as expanding into new categories that align with our Five Aspirations business model.

The Trailblazers Incubator team: (bottom, left to right) Andrew Dowd, Greg Lok, Megan Gutentag, Lisa Quon, Brittany Sambol; (top, left to right) Pedro Strada, Ryan Bauer, Chemia Davis.

What makes this launch unique is the combination of speed and discipline to bring an innovative, relevant product to market during a global pandemic. We are truly blazing new trails by applying best practices from tech start-ups to our expertise in consumer insights and packaged goods—it’s a winning combination.

–Greg Lok

Senior Director, Trailblazers