Celebrating 30 Years of Purpose!

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A few words from Kit Crawford and Gary Erickson, Co-Creators, Clif Bar & Company

As we approach Clif Bar’s 30th anniversary, we pause to celebrate everyone who has helped make it possible to run a different kind of company. Guided by our Five Aspirations, we’re all working together to create the kind of place we’d want to work, that makes the kind of food we’d like to eat, and that strives for a healthier, more sustainable world—the kind of world we’d like to pass on to our children—and, after 30 years, our grandchildren! Check out a few highlights from the past 30 years. (And if you're curious about our sustainability journey, hike along with us here.)


The Epiphany

During a one-day, 175-mile bike ride. Gary realizes he can’t choke down one more bland energy bar. The idea for Clif Bar is born!


After Gary spends a year mixing up recipes in his mom’s kitchen, CLIF BAR® debuts. The name honors Gary’s father, Clifford, who took him on Sierra adventures and encouraged him to follow his passions in life. By year’s end, the company sells 1 million bars.


CLIF BAR debuts in Canada. Turns out lots of our northern neighbors are happy to fuel their outdoor adventures with CLIF energy bars.


Women everywhere celebrate the launch of LUNA®, the first nutrition bar designed specifically for women.


Clif is not for sale. Gary and Kit walk away from a $120 million offer, deciding to keep Clif Bar private and commit to running a “different kind of company.”


Clifsters pledge to collectively “give” the equivalent of one full-time employee’s hours—2,080—to community service each year.


Clif decides one bottom line is not enough—we’re now guided by Five Aspirations: Sustaining our People, Planet, Community, Brands, and Business.


Start Global Cooling: Clif Bar’s climate action program takes off and partners with American Forests, which turns into a long-term commitment to plant 1 million trees. (Our “cooling” efforts increase over the years, to include Cool Commute (2006) and Cool Home (2008) incentives for employees.)


Active kids need their own nutrition bar. And just like that, CLIF Kid Zbar® arrives


Brilliant! People in the U.K. can finally buy CLIF BARs, our first foray beyond North America.


Clif Bar founds In Good Company, a program that brings together employees from 50 like-minded businesses to volunteer in communities around the country.


Employees are owners too. Kit and Gary keep sharing the love with an Employee Stock Owner Plan (ESOP) that gives employees 20% ownership of the business.


Clif Bar spearheads a $10 million investment in organic agriculture research at public land-grant universities. This includes creation of the nation’s first endowed university chair in organic plant breeding, which goes to UW-Madison.


We take on making our own bars and grow to 1,000 employees with the acquisition of our Indianapolis bakery and the building of our LEED-certified Twin Falls bakery from the ground up!


Our bakery in Twin Falls, Idaho, achieves LEED Gold certification by the U.S. Green Building Council and becomes the world’s first LEED Zero Waste bakery.


Mondelēz International reaches an agreement to purchase Clif Bar & Company.