For 30 years, Clif Bar & Company has been guided by purpose. We live by our Five Aspirations—sustaining our:
People, Planet, Community, Brands and Business.
These values define our business model and guide our decision-making to drive impact. Every year we set goals for each aspiration, measure our progress, and hold ourselves accountable. We choose the word “aspiration” in recognition of our journey to challenge ourselves and the status quo, always reaffirming that we are in business to be a force for good.