For 30 years, Clif Bar & Company has been guided by purpose. We live by our Five Aspirations—sustaining our:
People, Planet, Community, Brands and Business.

These values define our business model and guide our decision-making to drive impact. Every year we set goals for each aspiration, measure our progress, and hold ourselves accountable. We choose the word “aspiration” in recognition of our journey to challenge ourselves and the status quo, always reaffirming that we are in business to be a force for good.

See Our Journey


At A Glance


Our Five


Our people are the heart and soul of Clif Bar, so we work hard to be a company where all can grow, thrive, and meaningfully contribute—building a better Clif and, in sometimes small but significant ways, a better world.
We’re committed to taking care of our planet, and it’s baked into everything we do. From the ingredients we source to the energy we use, we manage our resources sustainably and help others do the same, working hand in hand with policy makers, NGOs, and even competitors to create a brighter future for everyone.
Our company has always been committed to the health and well-being of the people and places we reach. Together with our passionate team we lend a hand, give back, and create thoughtful partnerships that contribute to the communities we all share.
We grow enduring and purpose-filled brands that consumers embrace by delivering on their hunger for food that’s packed with heart, authenticity, and, most of all, positive energy.
We’re leading a business that’s built to inspire consumers (and other companies) by continuously investing in the growth of our five bottom lines, ensuring Clif remains a force for good for generations to come.